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| Cruise BC Canada |
British Columbia's cruise industry is vibrant, sustainable, internationally
recognized and benefits coastal and First Nations communities.
The purpose of Cruise BC is to facilitate the further development of a
BC-destination cruise theatre.
to provide a vehicle for cooperative initiatives with a goal of further
developing BC ports and communities as viable cruise ship destinations.
to compliment efforts of existing organizations in marketing and promoting the
cruise industry in British Columbia.
History
Cruise British Columbia began as a concept in 2002. With the goal of developing
the tremendous untapped potential that exists to make Canada's West Coast and
BC's port cities world class cruise destinations, port representatives
recognized that collaborative efforts and leveraged resources to market the BC
destination would produce greater results.
The initial partnership of Vancouver, Victoria, Prince Rupert, Campbell River
and Nanaimo received considerable encouragement and input from Western Economic
Diversification Canada and the BC Provincial Government. The destination of Port
Alberni joined in early 2004. Subsequent representation was sought from
destination marketing organizations, including Tourism Vancouver, Tourism
Victoria, Tourism Nanaimo, Tourism Prince Rupert, Tourism North Central Island,
Alberni Valley Chamber of Commerce and Tourism BC who are now involved as full
participants to provide guidance on effective marketing strategies to reach
intended audiences.
The one feature that has made Cruise BC so successful to date is the amount of
cooperation and teamwork by all partners. Cruise BC allows cruise lines to
review all that British Columbia has to offer at a glance, and the collaboration
has gone further by providing detailed information to the lines on logistics and
complimentary itinerary options.
By working together, the Cruise BC team has been able to leverage marketing
dollars, research investments and capacity-building tools that help to avoid the
duplication of work and allows each destination to send a strong and consistent
message to the market
2000-1066 West Hastings Street
Vancouver, BC, V6E 3X2
Phone: 1.877.724.5722
Web site: www.cruisebc.ca |
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